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Education & Media

Education and Media Literacy

Education and Media Literacy

linedividerMedia study does not replace text. It broadens and deepens our understanding of texts.
Philip M. Anderson

Education is what remains after one has forgotten what one has learned in school.
Albert Einstein

Media literacy empowers people to be both critical thinkers and creative producers of an increasingly wide range of messages using image, language, and sound. It is the skillful application of literacy skills to media and technology messages. As communication technologies transform society, they impact our understanding of ourselves, our communities, and our diverse cultures, making media literacy an essential life skill for the 21st century.
The Alliance for A Media Literate America

Education must not only be the stupid learning of facts through rote methods, but also the training of mind to think starting from every kind of event. So take your opportunities to improve your knowledge of the world practising some good eclectic strategies.
Carl William Brown

Being literate in contemporary society means being active, critical, and create users not only of print and spoken language but also of the visual language of film and television….Teaching students how to interpret and create visual texts….is another essential component of the English language arts curriculum. Visual communication is part of the fabric of contemporary life.” NCTE/IRA Standards for the English Language Arts (1996) as quoted in Journal of Adolescent & Adult Literacy

Education is not the learning of facts, but the training of the mind to think.
Albert Einstein

Media education can and has revolutionized the way we think about public health. The shift to a focus on the environment rather than the traditional focus on the host or agent has come about largely because of media education. We’ve begun to see all kinds of problems that used to be seen as individual choices or flaws — from violence to substance abuse to eating disorders – as partly the result of the environment in which people make their choices. And the most important aspect of our environment, of course, is the media. Huge and powerful industries – alcohol, tobacco, junk food, guns, diet – depend upon a media-illiterate population. Indeed they depend upon a population that is disempowered and addicted. These industries will and do fight our efforts with all their mighty resources. And we will fight back, using the tools of media education which enable us to understand, analyze, interpret, to expose hidden agendas and manipulation, to bring about constructive change, and to further positive aspects of the media.
Jean Kilbourne

Etymologically, the word “education” is derived from the Latin educatio (“A breeding, a bringing up, a rearing”) from educo (“I educate, I train”) which is related to the homonym educo (“I lead forth, I take out; I raise up, I erect”) from e- (“from, out of”) and duco (“I lead, I conduct”).
Education can take place in formal or informal educational settings. Education in its general sense is a form of learning in which the knowledge, skills, and habits of a group of people are transferred from one generation to the next through teaching, training, or research. Education frequently takes place under the guidance of others, but may also be autodidactic. Any experience that has a formative effect on the way one thinks, feels, or acts may be considered educational. Education is commonly divided into stages such as preschool, primary school, secondary school and then college, university or apprenticeship.
A right to education has been recognized by some governments. At the global level, Article 13 of the United Nations’ 1966 International Covenant on Economic, Social and Cultural Rights recognises the right of everyone to an education. Although education is compulsory in most places up to a certainly age, attendance at school often isn’t, and a minority of parents choose home-schooling, e-learning or similar for their children.

When people talk to me about the digital divide, I think of it not so much about who has access to what technology as about who knows how to create and express themselves in the new language of the screen. If students aren’t taught the language of sound and images, shouldn’t they be considered as illiterate as if they left college without being able to read and write?
George Lucas

Media Culture is the result of the industrialization of information and culture. Images, sounds and spectacles help produce the fabric of life, dominating leisure time, shaping political views and social behavior, and providing the materials out of which people forge their identities.
Doug Kellner

Media literacy is concerned with helping students develop an informal and critical understanding of the nature of mass media, the techniques used by them, and the impact of these techniques. More specifically, it is education that aims to increase the students’ understanding and enjoyment of how the media work, how they produce meaning, how they are organized, and how they construct reality. Media literacy also aims to provide students with the ability to create media products.
Ontario Ministry of Education

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