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Backlinks and Seo Strategies

Backlinks and SEO Strategies

Backlinks and SEO Strategies

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Google has a really hard problem to solve. It’s not unlike the Heisenberg Uncertainty Principle. PageRank stopped working really well when people began to understand how PageRank worked. The act of Google trying to “understand” the web caused the web itself to change. Blogs are only a recent example of that. Oddly, unlike many of the previous problems with Google (see also: search engine optimization companies; link spammers; google bombing), blogs were not designed to outsmart Google. They just happen to use the web and hyperlinks the way we should have been using them all along. Now they’re being penalized for that, it seems.
Jeremy Zawodny

The Importance of Backlinks

What are “backlinks”? Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL’s). The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters. A search engine considers the content of the sites to determine the QUALITY of a link. When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site. If inbound links are found on sites with unrelated content, they are considered less relevant. The higher the relevance of inbound links, the greater their quality.

There was a brief time in SEO history where you could build thousands of spam links and watch your site climb to the top of the first page. Those days are long gone. Make no mistake: Black hat SEO techniques can still work. But they’re not nearly as effective as they used to be. And the results are extremely short lived. SEOs that do well today dedicate serious resources (time, money, and skilled labor) towards their link building campaigns.

What’s more search engine optimization experts will tell you that content is the most important thing about a web site. A good link directory is a valuable resource for your visitors and it improves the content of your web site. If your web site contains many related links for a specific topic, chances are that your web site will be considered as an authority and a hub for that topicby web surfers and search engines. Well-designed link pages with useful and related links help you to make your web site more useful and attractive for web surfers. Web sites that are useful and attractive for web surfers get high search engine rankings because they’re considered authorities and worth linking to.

There is much discussion in these last few months about reciprocal linking. In the last Google update, reciprocal links were one of the targets of the search engine’s latest filter. Many webmasters had agreed upon reciprocal link exchanges, in order to boost their site’s rankings with the sheer number of inbound links. In a link exchange, one webmaster places a link on his website that points to another webmasters website, and vice versa. Many of these links were simply not relevant, and were just discounted. So while the irrelevant inbound link was ignored, the outbound links still got counted, diluting the relevancy score of many websites. This caused a great many websites to drop off the Google map.

We must be careful with our reciprocal links. There is a Google patent in the works that will deal with not only the popularity of the sites being linked to, but also how trustworthy a site is that you link to from your own website. This will mean that you could get into trouble with the search engine just for linking to a bad apple. We could begin preparing for this future change in the search engine algorithm by being choosier with which we exchange links right now. By choosing only relevant sites to link with, and sites that don’t have tons of outbound links on a page, or sites that don’t practice black-hat SEO techniques, we will have a better chance that our reciprocal links won’t be discounted.

Many webmasters have more than one website. Sometimes these websites are related, sometimes they are not. You have to also be careful about interlinking multiple websites on the same IP. If you own seven related websites, then a link to each of those websites on a page could hurt you, as it may look like to a search engine that you are trying to do something fishy. Many webmasters have tried to manipulate backlinks in this way; and too many links to sites with the same IP address is referred to as backlink bombing.

One thing is certain: interlinking sites doesn’t help you from a search engine standpoint. The only reason you may want to interlink your sites in the first place might be to provide your visitors with extra resources to visit. In this case, it would probably be okay to provide visitors with a link to another of your websites, but try to keep many instances of linking to the same IP address to a bare minimum. One or two links on a page here and there probably won’t hurt you.

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About Carl William Brown

I'm Carl William Brown a holistic teacher, a webmaster, a trader, and a writer of aphorisms and essays. I have written more than 9,000 original quotations and at present I'm also working at my only novel, Fort Attack, which is also a wide and open blog project. At the moment I'm teaching English in a secondary school, but up to now I have done a lot of other things as well, both in business, educational, sport and social fields. Some years ago, in 1997 following the examples of the Rotary or the Lyons Clubs I founded the Daimon Club Organization to promote every sort of activities, creativity, art, literature, new technologies, informatics, business and marketing, public health and education and to meet new friends with these kind of interests.
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2 Responses to Backlinks and Seo Strategies

  1. Content is king, but marketing is queen, and runs the household.
    Gary Vaynerchuk
    The Internet is based on links. If there weren’t links, the Internet wouldn’t exist. And be sure that stupidity is very well linked.
    Carl William Brown

  2. A strong backlink service can help your website get the rankings it needs to gain the quality, targeted traffic that search engines provide.
    Carl William Brown